Having completed another all day training session with Google AdWords team from Sydney Australia it is clear that Local Search is growing in user acceptance. Google does not use the term “Local Search” but calls their product/service Google Maps. Google Maps is a very serious and useful tool but often people perform a local search NOT in Google maps but in the general or “universal” search of Google. Our UK Local Search Directory works because many of our pages are indexed and listed in the organic results. What this means for your business is that your business gets found in the local search results of Google’s organic search. You should still be in Google Maps, but why not both since they are free.
